Do you listen to audio books? I joined audible.com a few years ago, and it's made drive time (and laundry time) infinitely more enjoyable.
Here's my strategy: I read fiction and I listen to non-fiction.
There are exceptions to this rule, of course. Occasionally, I use whisper-sync to both listen to and read a particularly long novel, like The Goldfinch. And some weeks, I spend so much time in the car, I need a thrilling page-turner to make the traffic tolerable.
Here are a few of my favorites - and a few that are on my summer wish list...